The client
IMMO Capital offer a pioneering way to invest in residential real estate. They use data, technology and AI for a next-gen approach to underwriting homes into large portfolios of rental income. The company manages all stages of the value chain from sourcing, acquisition, portfolio management to lettings.
The company is located in London, Hamburg and New Delhi. Founded in 2017, the company has grown to a team of more than 50 people.
The challenge
Having secured a large amount of funding, IMMO had the means it needed to reposition itself with its target audience. However, the brand’s existing visual identity wasn’t resonating with the institutional and family offices with large portfolios which the company wanted to target. Nor was it conveying the company’s tech-driven approach effectively.
A more cohesive experience across its website with a focus on UX copy and visuals was needed to capture the attention of the desired demographic. The team also wanted BB to ensure the website was more flexible on the backend to improve their site management.
The solution
We refreshed IMMO Capital’s branding with an updated logo and new visual identity. A new website environment with information architecture derived from our CX research and content strategy helped to shift the focus towards real estate investors. We also built a bespoke, systemic, and easy-to-use CMS platform using WordPress.